Nature at the heart of DOMOTEX asia/CHINAFLOOR 2024

April 17, 2024

DOMOTEX asia/CHINAFLOOR is drawing closer, and a new theme for the event is revealed

Nature is the focus of DOMOTEX asia/CHINAFLOOR 2024, with the 26th edition taking place in Shanghai from 28–30 May.

The flooring industry is being continuously transformed by the evolving consumer needs and lifestyle trends, with a more sustainable approach increasingly becoming the primary point of focus. In response to this, ‘Live with Nature’ is the newly launched campaign for this year at DOMOTEX, created to showcase the ways in which flooring and carpet companies are responding to the ever-growing demand for a more sustainable approach from brands in the industry. The campaign will offer particular exposure for the brands whose products align with the green and sustainable development objectives and that place a strong emphasis on the latest lifestyle and consumption trends. The stands of these selected companies will be labeled as ‘Must-Visit’, with the purpose to guide the audience to experience their sustainable approach first-hand.

‘Nature, humanity, and environment have always been our core values, which coincide with the promotional philosophy of the ‘Live, With Nature’ at DOMOTEX asia 2024′, says Jerry Song, China General Manager of Sales at LX Hausys, leading PVC flooring manufacturer from South Korea. He shares in that underly DOMOTEX 2024, concluding that ‘sustainable products can guide us towards a better future’.

Cadex will again form part of DOMOTEX asia this year, featuring creative displays that relate to the theme of ‘Nature’. ‘Design with Nature’ is a full day conference that will take place inside cadex on 28 Mya and will see a panel of renowned keynote speakers from the international architecture and design community. These include Studio Marco Piva (SMP) and Vudafieri Saverino Partners (VSP) from Italy, More Design Office (MDO) an award-winning architecture and interior design practice based in Shanghai, Architect and Interiors Magazine from India and many more.

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