Maison&Objet unveils a new identity for its September edition, placing emerging talent, innovation and forward-looking design at the heart of the fair as part of Paris Design Week
Maison&Objet returns to Paris Nord Villepinte from 10–14 September 2026 with a new identity, a revised focus and a programme built around emerging talent and design innovation.
The biannual trade fair has given its January and September editions separate names for the first time, reflecting the different roles they play within the international design calendar. The September event will now be known as Maison&Objet Pulse, while the January edition becomes Maison&Objet Premier.
Maison&Objet Pulse will take a forward-looking approach, highlighting experimental ideas, rising designers and companies rethinking the future of interiors, retail and hospitality. Maison&Objet Premier, meanwhile, will concentrate on prestigious design, established expertise and excellence.
The change forms part of a wider evolution for Maison&Objet, which has also introduced a visual identity placing the creative hand at its centre. Designed with typographer Édouard Bérard, it celebrates the gestures, materials and human intelligence behind the creative industries.
Maison&Objet Pulse will open under the theme ‘Pulse in Motion’, developed in collaboration with trend forecasting agency NellyRodi. Conceived as a call for renewed creative and collective energy, the theme will explore how design can bring people together, inspire movement and respond to a changing world.
Creative duo Masquespacio has been named ambassador for both Maison&Objet Pulse and Paris Design Week. Known for its vivid colours, bold forms and expressive environments, the Valencia-based studio will interpret the theme through two installations, presented at the fair and in the city. Masquespacio has also designed the visual campaign for the September events.
Maison&Objet Pulse will retain the fair’s seven principal sectors: Decor & Design, Cook & Share, Fine Craft, Wellness & Beauty, Fragrance & Ambiance, Fashion & Accessories and Gift & Play. Across these areas, visitors will encounter new products alongside installations, talks and presentations examining the ideas shaping contemporary design.
At the centre of the Decor & Design sector will be Design District, a ‘fair within the fair’ conceived as an incubator for emerging creativity. The space will bring together young designers, new-generation studios, architecture practices, specialist publishers and innovative businesses.
Design District will also encompass the Rising Talent Awards South Africa, Future On Stage and an Eco-materials Corner dedicated to more environmentally responsible surfaces and materials.
Another important addition is (im)Pulse, a new platform created to give emerging design brands greater visibility among international buyers and industry professionals. Its different spaces will present businesses selected in partnership with Ulule, Pépite France, La Ville de Paris and Émergence.
The participants will range from brands developed through crowdfunding to graduate-led businesses and young Parisian companies. Together, they will offer a snapshot of new ideas entering the international design market.
Among the textile brands returning to the fair is Swedish design company Chhatwal & Jonsson, which will introduce an all-new collection. Its latest designs continue the brand’s exploration of traditional making within contemporary interiors, combining graphic patterns with refined colour palettes and carefully balanced proportions.
Istanbul-based luxury rug brand Loominology will also exhibit at Maison&Objet Pulse. The company will present a selection of rugs characterised by sweeping, whirling forms and contrasting colours, creating a strong impression of rhythm and movement.
Other rug, textile and homeware names appearing across the fair include Passion du Tapis, TapÃn, Muskhane, Doing Goods, Malagoon and Homura, each presenting new work across Maison&Objet Pulse’s revised sectors.
Running alongside Maison&Objet Pulse, Paris Design Week will bring exhibitions, installations and launches to galleries, showrooms and cultural venues across the capital from 10–19 September.
Fischbacher 1819 will present its Silk Road collection, inspired by the historic routes along which colours, materials, techniques and ideas travelled between cultures. The collection has also expanded into hand-knotted and flatwoven carpets developed with Zollanvari.
At Silvera Saint-Germain, visitors can discover the rug collaboration between cc-tapis and Fornasetti. The collection brings together Fornasetti’s distinctive imagery and cc-tapis’ textile expertise, continuing a collaboration first unveiled during Milan Design Week and featured on the cover of COVER 83.
Creative Matters and Paris-based architecture practice RDAI will present Zoometry at Mouvement Modernes Gallery. The collection comprises five hand-knotted rugs inspired by the microscopic structures of spiders, butterflies and coral.
Paris Design Week Factory will also return as a platform for emerging and collectible design, with a curated route across four venues in Le Marais. Participants include Andrée Bracq Studio, which creates hand-tufted wool rugs and bespoke architectural textiles for residential, hospitality and commercial interiors.
With a renewed identity, Maison&Objet Pulse signals a fresh chapter for the long-running fair. Together with the city-wide programme of Paris Design Week, it will offer visitors a wide-ranging view of the ideas, talents and textiles shaping the future of design.
Words by Libbi Kettle
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