A Different Stripe: Evolving Broadloom Carpet Trends for 2026  

Broadloom carpets were big news at recent design shows, thanks to a combination of innovation, evolution and trust in nature

 
Despite a looming recession, a vast array of products have entered the market and driven increased sales in the broadloom sector. Manufacturers and direct-to-consumer businesses (DTCs) alike have homed in on evolving stripes, varied textures and a back-to-basics approach to sustainability. 

The humble stripe has always been a pattern utilised across broadloom, and this year has seen development that pushes the boundaries of design. Nourison Hospitality’s creative director Dipesh Haria has led the brand’s design focus with the Glassfall collection of variegated striped carpets, saying that it is ‘centred on stripes and how they distort when viewed through textured glass, expressed through very moody colours’.  

Contrastingly, Warp & Weft’s Curated Collection of broadloom features ‘a lot of very subtle line work’, says sales account manager Kristy Krivitsky. This is never more evident than in the company’s Vidda Rose style. Couristan is also in the stripe game with a new collection, Hyde Village, while on the ever-growing DTC side, stripes come in tailored formats with STARK’s Pintuck and Ernesta’s Ada collections.   

Colour is back in a big way for broadloom, varying from pops of deep colour to large and celebratory formats. Jewel tones, nature-inspired and earthy palettes, warm blacks and ever-evolving ‘new neutrals’ in sophisticated and neutral palettes have staked their claim in 2026 designs. Of Nourison’s Glassfall collection, Haria says, ‘The main colour holding the palette together is a deep viridian green, symbolising grounding, heritage, luxury and richness, with a small accent of coral red for contrast.’  

Couristan’s VP of sales, Len Andolino, comments, ‘We have seen a huge demand for greens and warmer tones,’ which can be seen in the company’s new Bryce Canyon and Edinburgh collections. On the calmer side, many manufacturers have also evolved their basic neutrals to incorporate warm ivory colourways, as in Warp & Weft’s Rissa Ivory carpet and Prestige Mills’s Yates collection celebrating high-quality materials replete with texture. 

In an industry that is rife with advancing technology in fibres and yarns, qualities and durability claims, sustainability has long been a focus. In 2026 that sustainability is coming back to its roots through naturally sustainable wool. When asked where Couristan sees the sustainable conversation, Andolino says, ‘Wool is truly the most sustainable carpet fibre,’ and Nourison’s Haria adds that retailers and consumers ‘recognise the use of natural fibres as beneficial’. 

But that’s not where sustainability ends: as Warp & Weft’s Krivitsky comments, ‘our view about sustainability is kind of an old-school way of thinking about it. You make it well, and you make it to last.’  

Report by Rachel Fasciani