In a time of post-pandemic uncertainty with rising costs for all—not to mention an election upcoming—customer spending for 2024 has been reported by many companies as having a ‘soft start’. What a rollercoaster the last four years has been! While it is hard to work against a slow economy, I cannot help but feel that today it is less about what you sell and more about how you sell it. If you have your quality and marketing perfected and aligned you should be set for success but it is no easy equation.
For high-end hand-knotted rug brands, trends are, very often, not a relevant part of the design process, but seasonal colour preferences can shape collections. In 2024 it appears that shades of green and also colours approximating peach are in vogue. In some areas, browns and rusts are over-taking the general preference for blues and beiges. However, many rug companies will say no, that’s not what is happening with us.
Creative Matters
Handwoven in 100% wool, the Origin rug by Creative Matters showcases the natural beauty of undyed wool in a modern design with amazing texture. Here is a custom version for a private residence in Boston by Sashya Thind.
New Moon
For New Moon, Persia in Silver is the one that wins over the most clients. In 100 knot quality, the Tibetan wool background with a bouclé grey border and design motifs in Chinese silk, add quality to a classic transitional design.
Anadol Rugs
The only Angora Oushaks in the world to be awarded the ‘Geographical Patent for Angora Oushak Rugs’, Anadol Rugs’ designs continue a tradition that never goes out of style in the US market.
Lapchi
A 2021 introduction for Lapchi, the Stitches rug has been a very successful design so far. Nathan Tucker adds that ‘clients have been really creative with colouring and alternative layouts’.
Zollanvari
In the US, Zollanvari’s best-seller is Winter Rainfall in Denim, from the Zollanvari Fine Gabbeh collection. The company excels in strong colour and amazing quality. Perhaps typically for the US a blue design is the top-seller.
