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Best sellers USA

October 02, 2024

What makes a best-selling rug? Lucy Upward asks twenty-one US rug companies which of their designs is a best-seller, either over time or more recently. Do the results surprise or are they reflective of what the market wants? We explore this question over a four part series

The US interiors market is one that is looked to and admired around the world. Selling trends in North America typically send ripples across the globe—when US interior designers said yes to the shade of greige that Giorgio Armani introduced in his summer 1975 collection, the rest of the world soon followed. The design industry may have an international outlook and trends often have a global reach, yet American design has long reflected its own history. From the extravagance of Art Deco in the 1920s when the economy boomed, to the neon colour palette of the advertising driven 1980s, to the need for well-being in the noughties, design has always responded to real life situations.

Samad

Jewel rug Golden Age collection Samad


The first ever Jewel rug from Samad’s Golden Age collection was sold in July 1999! Celebrating its 25th anniversary, this design is still programmed today, an unprecedented achievement in Samad’s 40-year history

Tamarian

Portal Natural Tamarian

Textural techniques enhance the design elements in this handknotted rug by Tamarian, which is a winner with designers. Portal Natural is in stock in standard sizes as well as being available in custom dimensions

Creative Touch

Bosphorus HW1616 Creative Touch

For Creative Touch, Bosphorus HW16/16—part of the brand’s Lifestyle collection—is an overall best-seller. The grey, white and charcoal high-quality wool and bamboo silk combination in a high-low texture works well for clients.

Ashley Stark Home

Danika rug Ashley Stark Home

Created from handknotted wool, the Art Deco inspired Danika rug by Ashley Stark Home pays homage to classic design. Its warm caramel field provides the perfect background to the Greek key motif. A good choice for diverse applications.

Wool & Silk

Strawberry Moon Wool Silk

Derived from art by Laura Wait, Strawberry Moon has done well in various markets for Wool & Silk. Georgia Pahl says: ‘The tones in the rug are all very flexible, the design makes a statement without clashing with other colour palettes’

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Best sellers Europe Part 1

Following hard on the heels of last issue’s Best-sellers USA article, here Lucy Upward looks at the best-selling rugs for twenty-eight European brands. How do they compare to the winning designs stateside, and can we learn anything about what sells well this side of the pond? We explore this question over a four part series

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Best sellers Europe Part 1

Best sellers Europe Part 1

Following hard on the heels of last issue’s Best-sellers USA article, here Lucy Upward looks at the best-selling rugs for twenty-eight European brands. How do they compare to the winning designs stateside, and can we learn anything about what sells well this side of the pond? We explore this question over a four part series

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