Luxury Brands 2019

February 25, 2019

The Luxury Brands curated rug exhibition returns to DOMOTEX asia/CHINAFLOOR in Shanghai for 2019. COVER is thrilled to announce the third edition of the event, taking place at on 26-28 March 2019.

The Luxury Brands curated rug exhibition returns to DOMOTEX asia/CHINAFLOOR in Shanghai for 2019. COVER is thrilled to announce the third edition of the event, taking place at on 26-28 March 2019.

First debuting in Domotex asia/CHINAFLOOR in March 2017, Luxury Brands brings some of the most sought-after international high-end interior design brands to Shanghai. Organised by COVER and DACF, the luxury hand-knotted rug display has proved to be a major success with visitors and exhibitors over the last two years. Highlighting the relevance of luxury handmade rugs within the international flooring market, Luxury Brands offers an exclusive opportunity for DACF visitors to view these important global brands. The exhibition has become an important platform for the forging of international relationships within design.

Opening of Luxury Brands 2017

Opening of Luxury Brands 2017

In 2019, Luxury Brands returns with nine companies, several of which showed last year plus a selection of new faces. The nine Luxury Brand exhibitors at Domotex asia are: Creative Matters, Rug Star by Jürgen DahlmannsZollanvari, BattilossiShahdad by AshkiyounFiresun by Dena Lawrence, New Moon, Oritop and Sahar. The latter five brands are making their Domotex asia debut. COVER spoke to them to find out what they will bring to Luxury brands and what they expect from the show.

Shahdad by Ashkiyoun

With a focus on superior quality, the Iran and German based firm Shahdad by Ashkiyoun, is the latest brand by the Ashkiyoun Group, who have 140 years of carpet production experience. Shahdad’s designs combine innovation with the ancient art of Persian weaving.

‘Following the highly successful launch of our new legend Shahdad at DOMOTEX Hannover 2019, we are excited to showcase this new brand in other global markets. With designs ranging from contemporary to classical, Shahdad presents a unique proposition in luxurious designer carpets, which we believe is highly suited to the dynamic and monumental Asian market. We have no doubt that ‘Luxury Brands’ is the right platform for the presentation of the latest word in luxurious art-carpets from the producers of the finest and most exclusive Persian carpets in the world.’

–Mohammad Ashkiyoun

Creative Matters

Interior and architectural firm favourites Creative Matters from Toronto, Canada, are internationally respected for their impressive custom capabilities and excellent in-house design team. CMI are experts at exceptional, original, high quality and ethically produced floorcoverings.

‘The Luxury Brands pavilion at Domotex Asia offers the opportunity for Creative Matters to connect with purchasers and decision makers in what we hope to be a growth market for our brand. We hope it will continue to allow us to develop our understanding of the Asia region whilst building stronger contacts with retailers and interior designers/architects for custom projects across a variety of sectors.’

–Amie Suttie

Firesun by Dena Lawrence

Australian rug firm, Firesun by Dena Lawrence is all about creativity. Company owner Dena Lawrence is an acclaimed artist and art psychotherapist, who converts her dynamic, semi-abstract paintings into beautiful artworks for the floor.

‘This is the first time Firesun will be exhibiting at Domotex asia/CHINAFLOOR in Shanghai. Firesun by Dena Lawrence is excited to be part of this fair and enthusiastic about the opportunity to display Firesun exquisite silk carpets. It is a wonderful opportunity to network with other businesses and retailers visiting the fair.’

–Dena Lawrence


A great amount of knowledge, skill and inspiration goes into the intricately designed rugs of Italian rug company Battilossi. Known for their impressive textures and stylish designs, Battilossi rugs have become a necessary addition to retail stores and interiors across the globe.

New Moon

Committed to making high-quality carpets using the best materials, US rug company New Moon produce rugs with a very individual and truly artistic aesthetic. The designs excel because they are easy to use within interior spaces but also stand out from the crowd.


As the longest established wholesaler of rugs in Europe, impressive Austrian brand Oritop have the experience to offer customers the best quality rugs with strikingly unique designs. Whatever design you are searching for, Oritop can always provide something to inspire.

Rug Star by Jürgen Dahlmanns

Innovation is key for the German rug brand Rug Star by Jürgen Dahlmanns. If you want to buy into unique artworks for the floor, this cutting-edge company from Berlin offers a diverse and exciting range of designs which sees every design era as inspiration.

‘We have decided to come back to Luxury Brands because we know very well the high level of luxury brand shown at Domotex Shanghai. For the last two years, we have received a lot of good comments on our rugs and we are looking forwarding to continuous communication with our customers.’

–Jürgen Dahlmanns


Elegant design and technical perfection are the hallmarks of Swiss-based rug company Sahar, and those qualities are the reason the firm is one of the most in-demand brands out there today. Sahar designs are all about enhancing interior spaces, a function the rugs fulfil effortlessly.


Embodying the spirit of Persian carpet design and weaving, the beautifully produced rugs by Iranian rug brand Zollanvari combine the best of the tradition with an innovative contemporary aesthetic. Here top-quality meets high design principles.

‘Luxury Brands is the optimum environment for us to show our latest designs to potential Chinese and Asian buyers in an exclusive setting… it has become a vital part of our marketing for our Chinese division Zollanvari Co. Ltd.’

–Reza Zollanvari

As part of the Luxury Brands show for 2019, during DACF there will be a series of talks by exhibitors and COVER magazine, on the subject of rugs and their importance for interiors and future rug trends.

COVER Editor Lucy Upward speaking at Luxury Brands in 2017

COVER Editor Lucy Upward speaking at Luxury Brands in 2017

Carol Siebert, President of Creative Matters Inc. will talk about personalising rug production in her presentation Customization of Carpets for Luxury Interiors’—an increasingly important focus for rugs today. Owner of Italian rug company Battilossi, Maurizio Battilossi will deliver a talk on ‘Italian Design in Contemporary Carpet Culture’. New Moon’s Chief Operating Officer Erika Kurtz will discuss the need for rugs in luxury interiors in a talk entitled, ‘Art Underfoot: The importance of Hand-crafted Rugs in Luxury Design’. COVER Editor Lucy Upward will provide information on rug trends for 2019 and beyond in her talk ‘Design for the Future: Rug Trends 2019’.

The excellent mix of companies and accompanying talks is sure to make Luxury Brands 2019 another success for COVER and Domotex asia/CHINAFLOOR. For anyone interested in the global rug industry it is a must-attend show.



Words by

Related Articles

Related Articles