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Live Knitting for Nike’s Free Flyknit

September 02, 2013

Developed by Shanghai-based advertising agency Wieden+ Kennedy, the campaign to promote Nike's new Free Flyknit trainers has seen a billboard in China's capital city get fully knitted over ten days

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Developed by Shanghai-based advertising agency Wieden+ Kennedy, the campaign to promote Nike’s new Free Flyknit trainers has seen a billboard in China’s capital city get fully knitted over ten days by a team of four installation professionals knitting on safety harnesses. The idea was to illustrate the combination of the second-skin fit of the Flyknit construction and ultimate flexibility of Nike Free trainers onto a two-dimensional surface. thread by thread.

All images courtesy Wieden + Kennedy

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