Ylva Ogland’s Snöfrid Distillery Pictogram rug wins MMF 2012 prize

The ancient town of Båstad shelters on the shore of Laholmsbukten, a six hour drive from Stockholm. Protected by its water face and the Hallandian ridge which guards land access, this Swedish town harbours a remarkable and long-lived collective of textile artists – Märta Måås-Fjetterström AB. Founded 93 years ago,...

The ancient town of Båstad shelters on the shore of Laholmsbukten, a six hour drive from Stockholm. Protected by its water face and the Hallandian ridge which guards land access, this Swedish town harbours a remarkable and long-lived collective of textile artists – Märta Måås-Fjetterström AB.

Founded 93 years ago, MMF continues to weave the designs of its founder, but more importantly, it supports new textile artists and new innovations in rug art. Ylva Ogland is the MMF 2012 prize winner for her rug Snöfrid Distillery Pictogram.

The annual MMF prize for textile art is a globally prestigious award, and previous winners include Olafur Eliasson and Charlotte Gyllenhammar whose Traum installation at The New Art Centre sculpture park (2007) is deeply ingrained in your scribe’s memory. The MMF Advisory Committee are Bo Nilsson, Chief Curator, Pontus Bonnier; Mailis Stensman, Art Writer; Angelica Persson, CEO MMF AB, Ulrik Swedrup, CEO, CV Search AB and Chairman MMF AB.

Although the title uses the word pictogram, the monochrome objects on the rug’s field resemble a photogram’s x-ray-like appearance. Readers can discover more about the inspiration for Ogland’s rug design on her website. Do also visit Märta Flies Again!, a website for a 2009 exhibition celebrating ninety years of MMF innovation and excellence. DJ